Sep 10, 2020

Covid Signage - design & production

With the gradual ease of the national lockdown and plans for the reopening of all venues, I was commissioned to design and produce reopening signage for Dr Johnson House and Sigmund Freud Museum.

Both museums introduced a number of measures to help maintain social distancing and safety, including a restriction on the number of visitors in the Museum, a one-way route, face coverings, hand sanitiser and increased cleaning and tasked me to create printed graphics in accordance with their house-style that blend with the museums' interiors in the best way.

Among the signage designed, were outdoors and indoors panels and labels like clear directional one-way signage, 2-metre social distancing graphics, bespoke screens for ticket areas, hand sanitising stations signage, as well as new interpretation panels with QR codes that would offer visitors safe ways to learn more using their smartphones.

To match the reopening signage with the style of Dr Johnson House, I used font IM FELL English, adapted from a vintage typeface used in the press from the late 17th century. For the new exhibition panels, I employed IM FEEL English for headers and Gills Sans MT Regular for paragraphs.

Gills Sans MT has also been used to design the Freud Museum panels, with the addition of Minion Pro Semibold Display chosen for the headers. As for the colours, the museum's own brand palette with its bright oranges and yellows was perfect to create warm yet bold signage to lead the visitors safely through the house. 

Photos of the Dr Johnson House courtesy of Emma Shepley.

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