Sigmund freud's glasses | © The Foundling Museum, London

Case Study

Freud Museum London

Heritage & Culture

A Place that Inspires

The Freud Museum London, located in villagey North London is the final home of Sigmund Freud, the founder of psychoanalysis and his daughter Anna Freud. Since its opening in 1986, the museum has been exploring Freud’s psychoanalytic legacy, offering its local and international visitors and researchers a welcoming place for learning, engagement and creativity. The museum also takes care of the unique environment of Sigmund Freud’s study with its collections, archives and libraries, and runs thought-provoking public program engaging a wide range of audiences.

My collaboration with the Freud Museum started in 2014 when together with the marketing team, I worked closely on establishing the museum's strong and distinctly recognisable brand look. Since then I've been handling the production of digital and printed graphics like books, catalogues and magazines, and designing multimedia exhibitions to enhance the visitors' experience. I've been also providing the museum's curatorial and educational teams with collection and event photography, creation of media assets, and production of video content for the website and online platforms.

The Freud Museum London

Arts & Heritage


Sigmund Freud's collection includes over 2,500 objects from ancient civilisations, his world-famous psychoanalysis couch and expansive library. Over the last 5 years, I’ve been working closely with the curatorial team producing object photography for the online catalogue, website and in-house publications.

The educational team often commissioned me to produce photo reportage from public events, documentation of conferences and talks. The high-quality photographic assets are used across all museum's departments on social media platforms, in promotional materials and exhibition displays.

The house | The Freud Museum London

Collections | The Freud Museum London

It is hard to overstate Karolina's contribution to the Freud Museum. She has created a strong brand image, beautiful books and exhibitions, imaginative signage, stunning photographs and award-winning films. She is the consummate professional, with high standards and always delivering on time. Her combination of creativity and commitment is truly impressive.

Carol Seigel Director

Branding & communication

Graphic Design

Bold and memorable graphic design plays a crucial role in delivering a museum's message to a broad audience. Production of leaflets, posters, magazines and curated in-house publications as well as outdoor, and online promotional materials has always been at the centre of my practice. I incorporate relevant imagery to strengthen the museum’s visual language that's consistent with the official house-style. I embrace novel multimedia in exhibition design and using the extensive archive of documents, I am also able to create moving images and sound installations. The carefully curated printed and digital media fully engage museum visitors at minimum disruption to the house’s original layout.

Graphic Design | Freud Museum London

Preview catalogues PDFs

Film & animation

Video Production

The Freud Museum London has been using video and animation to promote the legacy of Sigmund and Anna Freud and share its projects and ongoing activities on their website and social media channels. In close collaboration with the museum team and guest curators, I’ve produced several exhibition trailers, installation video content, short documentary forms, and interviews; filmed talks, live-streamed courses, and events.


A selection of video and aimation work for the Freud Museum London | moving image production | © Freud Museum London

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